I am an evangelist when it comes to things I love. When I find a new spot that serves amazing greek food at a great price point, you better believe my friends and family will find out about it! How about the latest gadget I got for Christmas?
The one that broke when I needed it the most only 4 weeks later? Yep – everyone I talk to has already been warned! Truth is, we often love sharing our experiences with products/services, with the people in our social circle, whether good or bad. I’m not on the payroll for any of these companies, but I naturally want to share what I enjoy/dislike with those around me.
What if that was our approach to marketing? Amplifying the best aspects of products and services to our social circles and beyond, while learning from opportunities to strengthen our weak points. People will respond to the news around your brand. What story is your marketing telling? Here are 3 reasons why marketing your business is important:
- You need to build trust
It’s simple – the majority of consumers love going to brands they can trust. Who better to trust than those you do life around? A Nielson market research article recently stated that: 84% of consumers say they either completely or somewhat trust recommendations from family and friends about products – meaning that these recommendations ranked very highly based on trust factor (Source: Nielsen). If we can get people who are already enjoying our product/service to share their success story with others, it will result in potential strong, trustworthy relationships that cost very little for us to acquire. Use your success to build trust.
- You need people to find out about you
Not every business can afford TV ads, radio ads, or a full-page glossy advert in GQ. How else can we raise awareness about our profile? Digital Marketing provides us an avenue to reach people in an informational way by educating them on the benefits of the product/service you provide. While many avenues of promotion can seem to be salesmanship to the human eye, marketing can afford us the opportunity to educate people on how what we do, can help them. Marketing offers the opportunity to educate people who would otherwise never find out about you.
- You’ll discover what works
As we concentrate on our marketing efforts, we can start to gauge what results in a win, and what doesn’t. Using metrics and tests – we can start to see what consumers and other businesses are responding to. Recently I’ve learned that many of the people I’m trying to reach love to respond to my content in the mornings, when their docket possibly isn’t full or overwhelming. I’ve also recently learned that focused efforts towards a certain demographic have helped me greatly. Tracking my marketing efforts has taught me what will work for future sales campaigns, and saved me money on what hasn’t.
CEO // PRIME Consulting
Marketing, Leadership and Business Consulting